THIS Mistake That Could Delay Your Client's Closing: Monday Jumpstart

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So did you wake up this morning and think, "I'm going to do social media marketing?" Probably not. That is actually what I did. So I'm here to share some good social media marketing ideas with you this beautiful Monday morning and get you guys out of the mindset that you don't have time. You do have time. This is so simple. I'm going to give you the marketing idea every day, Monday through Friday. You can take the idea, you can make it your own. You could use literally the graphics that I've provided in the toolkit if you want, or just type out the message. The point is, get the mindset out that you don't have time. You do. It just takes a second. How much time you spend on it is your choice, but do something.

It is Monday, and this week we are going to discuss pitfalls that buyers go into when they are in the mortgage process. So they're under contract, they're looking to buy, and here are some obstacles that we have faced and things that we can teach our buyers along the way so that they know how to go through and have a smooth closing.

Monday, I like to do Monday memories. Monday memories is the idea of telling a story, something that has happened in the past that I can share with a story. This is a really good one that you can just create a video of your own with your own storytelling about the same thing. If you've been in this business, the story I'm about to tell probably has happened to one of your clients. But take the story and use it as your own. Use the graphic if you don't want to get on video or just type out a quick information like, hey, Monday reminder, right? Take it and use it however you want.

My Monday memory is about a year ago, I had a client, they were actually a two, a young couple, they had just been married very recently, and they were buying their first home. They went through all the process of getting their loan approved. They got everything about done in about five days before closing. It was actually right around this time of year, it was Labor Day, and there were some Labor Day sales. And they went out and they bought some furniture, which is not the worst thing in the world, as long as you're not spending your down payment money. But they also got hooked into one of those zero interest Labor Day sales. And they got a new line of credit. And the type of loan that they were doing was really picky. And that if you open a new line of credit before you close. Then we have to get an actual statement, which takes time. So they were supposed to close on the Friday of that week. And instead we had to wait three weeks. Thank goodness the sellers were good and they knew that this was the only thing we needed to close. So they did let us extend, but everybody had to make new plans because the buyer didn't think that they should not go get a zero interest, small payment loan for some furniture, which was totally okay. The timing was just really bad.

So make sure you don't go and buy things on credit while you're in the mortgage process. This is very, very important. Now, I am sure you have had a story very similar to that in your line of work. I know that I have had it happen multiple times. Let's tell the story. Give the actual information. Give the background. This is a great video or reel that you can post. If you don't want to get on video, use the information. Hey, get out of the mindset. You can do this. It's quick. It's simple. Let's talk to our sphere today.